Search Engine Journal
Entity optimisation isn't a checklist — it's a graph.
I'm a UK-based SEO consultant operating 44 sites as if they were instruments — measured, tuned, re-tuned. Technical SEO, entity graphs, and semantic content strategy that treats Google as what it is: a machine that rewards precision.
Each engagement is a single instrument tuned against a single question:
what's actually holding this site back?
A preview of the first 40 seconds of a real audit.
The full report runs to 94 pages.
Engagement ran Jan '24 to present.
What moved: technical debt, topical structure, entity signals.
Four phases, zero mystery.
Every deliverable ships as a document you own.
Log files, Search Console, server-side crawl, topical coverage map. I find every issue before we prioritise anything.
Roadmap ranked by revenue impact, not traffic. We decide what we're ignoring and why. No 200-item checklist.
Hands-on technical work, content briefs, entity building, link campaigns. I work alongside your devs or own it end to end.
Monthly report tied to revenue, not impressions. Weekly Loom if you're that kind of team. Slack any time for quick questions.
Second case. E-commerce / fashion. Rebuilt the category layer, earned 47 editorial placements, migrated to a faster stack. From invisible to 2.14M impressions / mo. NDA so the brand stays anonymous — GSC screenshot is real.
Unedited. Attribution given where NDA allowed.
Three from 44. Drop a line for more.
Regular contributor to SEJ, SISTRIX, SEOFOMO.
Full archive · seo.associates/writing
Book a free 45-minute audit. If I can't find a quick win in the first 15 minutes, the whole call's on me. I almost never have to fall back on that.