Case Studies

Real results from real projects. Every metric is verified through Google Search Console and analytics data.

Education Content Strategy Technical SEO

TheTutorLink — 600% Organic Growth

An online tutoring platform connecting students with qualified tutors across the UK.

+600%

Organic Traffic

+450%

Indexed Pages

Page 1

Target Keywords

6 mo

Timeframe

The Challenge

TheTutorLink had a functional platform but near-zero organic visibility. The site lacked topical authority in the education space, had technical crawl issues limiting indexation, and no structured content strategy. Competitors with established domain authority dominated the SERPs for high-intent tutoring queries.

The Strategy

  • ✓ Technical audit and fix — Resolved crawl errors, implemented proper canonical tags, fixed duplicate content issues, and optimised site architecture for tutor subject pages.
  • ✓ Topical mapping — Built a comprehensive topical map covering every tutoring subject, exam board, and educational level to establish topical authority.
  • ✓ Semantic content production — Created subject-specific landing pages and educational content optimised with micro-semantic methodology and entity-based structuring.
  • ✓ Schema markup — Implemented EducationalOrganization, Course, and LocalBusiness structured data across the entire site.

The Results

Within 6 months, organic traffic grew by over 600%. The site moved from having fewer than 50 indexed pages to over 270, with multiple high-intent keywords ranking on page one of Google. The improved visibility directly translated to a significant increase in tutor sign-ups and student enquiries.

E-commerce Affiliate SEO Content

BestVibrationPlates — 3.5% Amazon Conversion Rate

A niche affiliate review site in the fitness equipment space, monetised through Amazon Associates.

3.5%

Conversion Rate

Page 1

Primary Keywords

DR 8

Domain Rating

Passive

Revenue Model

The Challenge

The vibration plate niche is dominated by large health and fitness publishers. As a small, single-niche affiliate site, the challenge was competing with DR 50+ domains for buyer-intent keywords while maintaining a conversion rate that made the traffic profitable.

The Strategy

  • ✓ Complete topical coverage — Built content covering every vibration plate topic: types, benefits, exercises, buyer guides, and individual product reviews.
  • ✓ Conversion-optimised content — Structured review pages with comparison tables, pros/cons, and clear CTAs placed at optimal scroll positions.
  • ✓ Product schema markup — Implemented Review and Product structured data for rich snippets that increased CTR from search results.
  • ✓ Internal linking architecture — Created a hub-and-spoke model with the main "best vibration plates" page as the hub, driving authority to the most commercially valuable pages.

The Results

The site achieved a 3.5% Amazon Associates conversion rate — significantly above the platform average of 1-2%. Despite a relatively low domain rating (DR 8), the site consistently ranks on page one for its primary buyer-intent keywords. The comprehensive topical coverage built genuine authority in the niche, allowing a small site to compete with much larger publishers.

Want Results Like These?

Every project starts with understanding your business. Book a free audit and let's discuss what's possible for your site.

Book Your Free Audit