SEO Services
Every business is different. I tailor each engagement to your goals, your market, and your budget — always focused on measurable revenue growth.
Technical SEO
If Google can't crawl, render, or index your pages efficiently, no amount of content will save you. Technical SEO is the foundation.
Crawl & Indexation Audit
Identify and fix crawl errors, orphan pages, thin content, and index bloat that waste your crawl budget.
Core Web Vitals
Optimise LCP, INP, and CLS scores to meet Google's page experience requirements and improve rankings.
Site Architecture
Restructure your internal linking, URL hierarchy, and navigation to maximise PageRank flow to money pages.
Structured Data & Schema
Implement JSON-LD schema markup for rich results, FAQs, reviews, products, and organisation entities.
Content Strategy
Content without strategy is just noise. I build topical maps, identify content gaps, and create publishing roadmaps that establish genuine authority in your niche.
Topical Mapping
Map every topic and subtopic in your niche to build comprehensive topical coverage that Google rewards.
Keyword Research
Identify high-intent, low-competition keywords with real commercial value — not just search volume.
Content Briefs
Detailed briefs covering search intent, semantic entities, SERP patterns, and content structure for every target page.
Content Refresh
Audit existing content for decay, update stale information, and consolidate cannibalising pages to recover lost traffic.
Semantic SEO & Entity Optimisation
Google's algorithms have moved beyond keywords to understanding entities, relationships, and topical context. Semantic SEO is the methodology that aligns your content with how Google actually processes information.
Micro-Semantic Optimisation
Structure content around contextual vectors and semantic triplets that satisfy Google's information retrieval requirements.
Entity Building
Establish your brand as a recognised entity across the Knowledge Graph through structured data, citations, and corroboration.
Topical Authority
Build interconnected content clusters that demonstrate comprehensive expertise on a subject, not just individual keyword targeting.
Knowledge Panel Optimisation
Develop and optimise your Knowledge Panel presence using Jason Barnard's entity identity methodology.
Link Building
Backlinks remain one of the strongest ranking signals. I build links strategically — not through spam, but through relationships, quality content, and genuine digital PR.
Digital PR
Create newsworthy content and data studies that earn coverage and links from authoritative publications.
Outreach Campaigns
Targeted outreach to relevant sites in your industry for guest posts, resource links, and editorial mentions.
Competitor Link Analysis
Reverse-engineer your competitors' backlink profiles to identify replicable link opportunities.
Toxic Link Cleanup
Audit your backlink profile, identify harmful links, and submit disavow files to protect your rankings.
Local SEO
For businesses serving local customers, appearing in the map pack and local organic results is critical. I optimise your local presence from the ground up.
Google Business Profile
Full GBP optimisation — categories, attributes, posts, Q&A, and review management for maximum local visibility.
Citation Building
Consistent NAP across all major directories, aggregators, and industry-specific platforms.
Local Content
Geo-targeted landing pages and locally relevant content that ranks for "[service] + [location]" queries.
Review Strategy
Systematic approach to generating authentic reviews that boost local rankings and conversion rates.
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